I had been approached by a local business to design and develop their logo. Key points were that it had to be relevant to writing and incorporate the company name 'Ryn Richmond Writes'. Talking with the client, we agreed that a pen motif would convey that easily to the audience and went through several ideas before coming to the final elements before moving to typefaces, which one stipulation was to look for one with an Art Deco feel. The client was happy with the final design.